Raymond Manookian

MA Graphic Design London College of Communication 2010-2011

Category: Misc: Graphic Design

Getting Around to It | New at Pentagram | Pentagram

Getting Around to It | New at Pentagram | Pentagram.

Do you happen to be reading this while procrastinating on a design project? For a timely feature about putting things off—April is tax month, after all—Real Simple magazine asked Paula Scher to contribute an illustration about procrastination. Scher’s chart follows the 50 ways she put off designing the page, from answering old e-mails, to mopping up coffee spills and doing the laundry. Because when else would you get all this stuff done, except while trying to avoid getting other stuff done?

New Work: Two Heavens Creation | New at Pentagram | Pentagram

New Work: Two Heavens Creation | New at Pentagram | Pentagram.

Justus Oehler and his team in Pentagram’s Berlin office have designed the logo for Two Heavens Creation, a new Austrian-Chinese partnership in the field of culture, entertainment and the performing arts. The organization’s mission is to mutually promote and further strengthen cultural and creative relations between the Republic of Austria and the People’s Republic of China. The objective is to establish a long-term cooperation between the two countries for the purpose of transferring first-class Chinese productions to Austria and Europe and top Austrian productions to China and Asia.

The two letters “H” stand for the two heavens—China and Austria—and come together to form a bridge, which also reads as a “C” for creation. The logo is designed to appeal to both a European and a Chinese audience, hence the theatrical “sunburst” colour gradation from red (both Austria and China have red in their flags) to yellow.

Notes on a Logo: Pentagram blog

Quote

We like design that has strength. This is what the Bauhaus was all about: simple things that work, that last, that are good, that are real.

Vignelli

Amnesty International posters

I was provided a link to the Guardian website by a fellow uni student (Tom Longmate), which was featuring a series of Amnesty International posters from across the globe. Amnesty has produced powerful posters over the past 50 years. Here are some of the best*

© Amnesty International

I’m a little torn. As examples of poster art and design, with the exception of one or two, they are beautiful. But,  . . . .  from a branding perspective, despite their aesthetic quality, there is a lot of visual anarchy going on.

There is also something very individual about them. But maybe that is a point worth noting. Maybe they were a very different organisation at the time, as opposed to what Amnesty International are in today’s media/internet driven world. There also a clear nod to Picasso and the cubist movement in the earlier posters, and as times and themes change it is also clear to visual styles of the periods in which they were generated in play.

I am applying a very commercial lens to these examples, and because of that my concern is whether they are ‘on-brand’. I not arguing against well executed pieces of design. My professional (and personal) instinct is that the focus on the message they are trying to convey could potentially be lost in the ‘art’ of the poster. The style/design of the poster is detracting the reader/receiver from the message.

But, that aside, I can only state again, how beautiful they are.

*Guardian, April 2011

Colourful logo’s

Came across this set of logos via a twitter feed. What I like was the colour and simplicity of the logos, a couple of which featured a couple of charities within the examples.

http://www.tutorart.com/index.php/20-creative-logo-designs/