by raymanookian

This is exactly what it states in the title. Its a bit of a jumble of the facts that I have been gathering which will eventually help to start the document and and set the tone for the document.

One thing I am already finding challenging is finding a way of communicating a clear narrative. The more I write the better I will get.

Anyway, here it is to start with:

In 2010, 180,000 charities were registered in England and Wales, generating an annual income of £52.5 billion pounds and employing around 850,000 trustees, 780,000 paid staff and around 2.7 million volunteers. (1)

The vast scope of the UK’s charity sector varies hugely and specialises within many spheres; the Charities Act of 2006(2) governs all of which.

The Charities Act 2006 is an Act of the Parliament of the United Kingdom intended to alter the regulatory framework in which charities operate, partly by amending the Charities Act 1993. The Act contains three main provisions: definition of the requirements to qualify as a charity, the establishment of a Charity Tribunal to hear appeals from decisions of the Charity Commission, and alterations to the requirements for registering charities.

For the purposes of the law, a charitable organisation must demonstrate that it serves the public interest, and that its purpose lies entirely in the promotion of one or more of the following causes:

  • The advancement of education;
  • The advancement of religion;
  • The advancement of health or the saving of lives;
  • The advancement of citizenship or community development;
  • the advancement of the arts, culture, heritage or science;
  • The advancement of amateur sport;
  • The advancement of human rights, conflict resolution or reconciliation or the promotion of religious or racial harmony or equality and diversity;
  • The advancement of environmental protection or improvement;
  • The relief of those in need by reason of youth, age, ill-health, disability, financial hardship or other disadvantage;
  • The advancement of animal welfare;
  • the promotion of the efficiency of the armed forces of the Crown, or of the efficiency of the police, fire and rescue services or ambulance services.(3)


The purpose of this study is to examine the visual language of the charity sector, both international and national. For the purposes of this study, the chosen criteria for examination are the official printed posters that are available and were commissioned by these organisations. A more detailed explanation regarding the rationale and why this criterion has been set within the context and methodology.


To access the following:

  • What the visual landscape of these types of organisations look like
  • What if any has changed within the sector between 2000 – 2010
  • How if any have these organisations changed or evolved their tactics for communicating their message