Tutorial notes

by raymanookian

Had a great tutorial today!

I just thought it might be a good idea to recap on a couple of points discussed today. Especially as we pretty much discussed everything as a potential project. (Apart from the meaning of life of course)

  • Study brand theory to gain a better understanding of its core principles
  • Develop a method of deconstruction. In this case material produced by NGO/Charitable organizations
  • Write a thesis

Next steps

  • Finish initial literary research on branding and semiotics. I’m not going to go over board with the semiotic angle. I just want to get my head around the jargon and methods
  • Start thinking about question(s) for both charities and brand specialist alike